1. Ross Bergen is considering a certain corner location for his sandwich shop. If he surveys people passing the corner at lunchtime, which of the following questions will give him the most useful information? A. Wouldn’t you prefer a fresh sandwich to fast food? B. Do you prefer turkey or ham on your sandwiches? C. Would you be interested in a new place to eat lunch? D. Do you often walk by this corner? 2. Once you’ve found your target market, your business is on track, and your customers seem satisfied, ongoing market research can A. be a waste of money. B. inform you of coming trends. C. improve your product quality. D. defeat your business goals. Examiinattiion EXAMINATION NUMBER: 07003300 Whichever method you use in submitting your exam answers to the school, you must use the number above. For the quickest test results, go to http://www.takeexamsonline.com 38 Examination 3. The owner of Fido’s Pet Supplies wants to know how much dry dog food to stock in her new location. On her customer questionnaire, which of the following questions would be most likely to help her estimate her needs? A. How much do you spend every week on dog food? B. How often do you buy dry dog food? C. Does your dog prefer canned or dry food? D. How many pounds of dry dog food do you buy each week? 4. Doing personal interviews with holiday shoppers at an indoor mall is an example of _______ research. A. primary C. professional B. secondary D. interpersonal 5. Your repeat customers have made it clear that quality is more important than price. This reflects your target market’s A. distinguishing characteristics. C. values. B. buying behaviors. D. demographics.